Zone Mixte – Le Consultat Voltaire & Analog Sport
Overview:
Art direction and visual identity design for Zone Mixte, an exhibition bringing together the work of 11 women photographers, initiated by Analog Sport and Le Consulat Voltaire. The exhibition explored the press “mixed zone” — the restricted area where accredited media and athletes meet during major sporting events. While central to sports image production, it remains largely inaccessible to women, with only 12% of photographers accredited at the Tokyo Olympic Games (2020). The visual identity translated codes from photography and competitive sport into a cohesive graphic identity system deployed across posters, exhibition catalogue and social media.
Art direction and visual identity design for Zone Mixte, an exhibition bringing together the work of 11 women photographers, initiated by Analog Sport and Le Consulat Voltaire. The exhibition explored the press “mixed zone” — the restricted area where accredited media and athletes meet during major sporting events. While central to sports image production, it remains largely inaccessible to women, with only 12% of photographers accredited at the Tokyo Olympic Games (2020). The visual identity translated codes from photography and competitive sport into a cohesive graphic identity system deployed across posters, exhibition catalogue and social media.
Behind the scenes of the Zone Mixte photography exhibition, production, installation, press coverage and opening night at Le Consulat Voltaire, Paris, 2022.
Exhibition views and poster displayed at the entrance of Le Consulat Voltaire.
remplacer “capture écran”
Poster inspired by sports field markings forming imaginary playing grounds seen from an aerial perspective, and a bright background referencing stadium floodlights and camera flashes.
Poster inspired by sports field markings forming imaginary playing grounds seen from an aerial perspective, and a bright background referencing stadium floodlights and camera flashes.
Exhibition catalogue designed as a newspaper, referencing sports press while enabling free and wide distribution. Set in AUTHENTIC Sans by Christina Janus and Desmond Wong and BBB Baskervvol by Bye Bye Binary, a reinterpretation of Baskerville referencing the historical erasure of women in typography and the overlooked role of Sarah Eaves in the Baskerville type foundry.
Graphic identity adapted for Instagram posts.
Exhibition view: Frankie Allio
Exhibition catalog: êkhô studio
Group show: Agathe Breton, Djara Cissoko, Karthoum Dembele, Anouck Everaere, Salomé Guilloret, Najwa Hakiri, Noémie Mimpfoundi-Picot, Sarah Makharine, Magali Paulin, Anne-Sophie Soudoplatoff, Pauline Thollet
Selection comitee: Ysaora Thibus, Marie Docher, Pierre Terdjman, Sarah Witt, Caroline Cabrol, Léo Cochin & Quentin Eveno (Analog Sport), Anne Bourrassé (Le Consulat Voltaire)
Partners: Processus Lab, Ville de Paris, Région Île-de-France