Groove’N’Move 2024
Overview:
Art direction, visual identity and animation for Groove'N'Move, a festival dedicated to urban dances held in Geneva and its surrounding municipalities through events including talks, battles and shows. For the festival’s 14th edition in 2024, the visual identity centers on dancer Sophie Tracy May, whose movements are duplicated and fragmented into sequences revealing the dynamics of her choreography.
Art direction, visual identity and animation for Groove'N'Move, a festival dedicated to urban dances held in Geneva and its surrounding municipalities through events including talks, battles and shows. For the festival’s 14th edition in 2024, the visual identity centers on dancer Sophie Tracy May, whose movements are duplicated and fragmented into sequences revealing the dynamics of her choreography.
Visual identity applications for Groove'N'Move 2024 dance festival including battle floor graphics, event signage, stickers, lanyards and festival branding elements.
Poster composed of four studio-shot poses of dancer Sophie Tracy May, duplicated into a fragmented cinematic sequence. The composition unfolds as a choreography, reinforced by a repeated logo band, enhancing the illusion of continuous motion.
The programme takes the form of a folded A2 leaflet, with the poster on the reverse, folding down into a compact A5 format. Ten days of events are condensed through color-coded blocks, structuring the content across dates and formats. Printed in custom Pantone purple by Coprint.
A dedicated graphic system was developed for Instagram, differentiating each type of content, identity launch, talks, battles, workshops, and performances while highlighting key information and imagery.
Visual communications developed for the battles, tailored to a distinct audience within the festival.
Art direction, graphic and motion design: êkhô studio (C. Bonnet & C. Thomas)
Photography and video: Cedric Sintes
Dancer: Sophie Tracy May